Off-page OptimizationOff-page Optimization is another important part of search engine optimization after on-page optimization. This is set of processes that are done off the pages of a website to improve its targeted keywords in search engines. All the efforts used off the page so it is called off-page optimization.
Off-page Optimization mostly includes placing keywords through anchor text linking with website URL. Various methods available to obtain links, like:
Link building is a sharp strategy to execute links from other websites to drive traffic to increase your website Page Rank as well as search engine rankings. Link popularity is ever more significant method for the search engines matrixes.
There are three major types of link building defined, such as:
- Reciprocal Linking:
This is a most popular way of link popularity; a reciprocal link is a shared links between two websites and both website adding a link of each other reciprocally.
- Three Way Linking:
This is a special type of reciprocal linking. Three way linking made by link exchange in two websites using a third site, it means when two websites exchanging links then they can provide a link back to other site on any third domain. The attempt of this link building method is to make natural links in the eyes of search engines. The value of links by three-way linking can be better than normal reciprocal links, which are usually done between two domains.
- One Way Linking:
This link building method used for creates links for website on other websites without any reciprocal link or link back. This type of link would be considered more natural in the eyes of search engines.
Directory listing is also a beneficial method to obtain links for off-page optimization of any website. Many web directories running on world wide web to provide category wise list of useful websites such as Dmoz, Google directory etc. You can go through that directories and submit your website URL and anchor text in proper category related to your website content, you will obtain link as soon as your submission approved by the directory administrator or editor.
Social Media Optimization:
Social media optimization (SMO) is not only a good way for obtain links but also it is used for promote website through social media, online communities and community websites. Social Media Optimization is an interesting and fast effective method of off-page optimization, you can perform best efforts through following SMO methods:
- Press Releases
- Article Submission
- Social Bookmarking via sites like Digg and Delicious
- Social Networking via Twitter and Facebook etc.
- Blogging, and
- Forum Posting etc.